Ad Council's Create for Change

Wanted: Do-gooders with skills + heart

Want to use your skills for good? Want a simple and uncomplicated way to do it?  Taproot+ is a seamless way for you to lend your skills and connect with a cause you care about.  The Ad Council and Taproot+ are joining forces to rally the skills and passion of advertising and media professionals like you to help make the world a better place.

Whether you’ve got a few hours or a few months, you can browse nonprofit projects based on your availability and skillset (such as copywriting, graphic design, web design, strategy, media planning, marketing).  Or, help your favorite nonprofit get connected with Taproot so they can benefit from pro bono help.

How it works

For nonprofits

For skilled volunteers

Post a project

Tell us about your need and we'll help you get the word out.

Tell us about yourself

Let us know your professional skills

Browse projects

Explore projects from nonprofits that need your skills and match your interests.


Reach out with your availability and let the nonprofit know why you’re interested in helping.


We'll schedule a call between the nonprofit and volunteer. If the nonprofit gives the green light, the project moves ahead!

Get started

We'll send you project planning resources, such as a scoping document and template for setting a timeline. Most projects can be done remotely, and everything is free.

This infographic was a Taproot Plus project completed by Adelya Tumasyeva

What is Taproot Plus?