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New York Coalition for Healthy School Lunches Inc.

Marketing and PR strategy for special event

Marketing Strategy

Project details

Target skills

  • Marketing strategy
  • Media relations
  • Public relations
  • Social media strategy
  • Sales

Project need

Each year the Coalition for Healthy School Food holds a food tasting gala. This year it's September 26th. Our biggest challenge is promoting it and getting the numbers of people there that we would like. We have our "regulars" which is great, but we need to grow and can accommodate more people at the event. We need a combination of marketing and PR help to spread the word about our work and about our gala so that more people will support the important work we are doing. Hungry kids need healthy school food. Kids, their parents, teachers, other staff, and food service personnel have a lot of misconceptions about food and nutrition. We teach the whole school community that they are largely in charge of their own health destiny, and how the food industry and food politics impacts the food we eat, even the food that is available in schools. We have all the pieces in place for change but the only thing we lack is an effective PR and marketing strategy to bring more supporters on board. Can you help? Our gala date is set, and we are making plans for the evening. Our theme this year is "All Joking Aside: Healthy School Food" and we have some great comedians lined up. The event is also a vegan food tasting event. We need help in how to reach new audiences, and to get ticket sales going once they open up.

Organization's mission

The Coalition for Healthy School Food (CHSF) is a 501 (c) (3) nonprofit that introduces plant-based foods and nutrition education in schools to educate the whole school community about the health, environmental, and social justice issues of our food choices.

Step 1: Apply

Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.

More questions? Check out our FAQ

Step 2: Interview

You'll have a 30 minute call to discuss the scope and deliverables of the project directly with New York Coalition for Healthy School Lunches Inc., and for them to confirm you're a good fit.

Step 3: Start

Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.