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Adei Foundation

Brand strategy, messaging and identity development

Brand Development

Project details

Target skills

  • Brand strategy
  • Marketing strategy

Project need

We’re looking for a small group of volunteer experts to help us with our Brand Identity & Messaging.

The volunteers will conduct a brief brand audit, in order to define Adei Foundation’s unique value proposition and message. By developing on the foundation’s creative elements, the group will generate strategies to establish a brand identity. The volunteers will need to determine which main visual designs our graphic designers produce.

From there, the volunteers will refine our communications with key stakeholders and define Adei Foundation’s story. Important steps include identifying our target audiences (personas), reviewing our company goals, researching competitors’ messages and brainstorming keywords associated with our brand. The group will produce a plan of several communications to test on different platforms. Our organization is in its early stages. We want to develop into a thriving self-sustaining social enterprise, and to achieve that we need a strong foundation in marketing. We are looking for a small team of volunteer experts in Marketing and Branding who will work directly with our Executive Director to help us tell a powerful story! Our team will supply background information about the organization and preliminary market research. The volunteers will work directly with our Executive Director to ensure they are properly supported and informed throughout the project.

Organization's mission

Adei Foundation aims to drive socio-economic development through technology in Côte d’Ivoire and throughout the region, by strengthening the building blocks of the entrepreneurial ecosystem, while applying a gender lens.

Step 1: Apply

Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.

More questions? Check out our FAQ

Step 2: Interview

You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Adei Foundation, and for them to confirm you're a good fit.

Step 3: Start

Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.