Marketing and outreach plan for youth literacy
Education

Step 1: Apply
Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.
Step 2: Interview

You'll have a 30 minute call to discuss the scope and deliverables of the project directly with LearnUp Centers, and for them to confirm you're a good fit.

Step 3: Start

Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.

Project Overview

LearnUp teaches all levels and types of learners, with or without a diagnosis of dyslexia, to read at grade level and beyond. In about 1/2 the time of most other programs.

However, we are not well known. LearnUp needs a practical marketing plan to get the word out that our program is simply one of the best reading programs on the market.

It is all about the student pipeline. Building that pipe is not only the key to our survival as a nonprofit, but will also bring awareness to the world that we can teach all kids to read.

We have relied on word of mouth to build our program. Our parents think we are a miracle. Our students learn how to actually read (not just make "good" progress) and we are respected in the field of reading. But it is not enough.

You can help us build an effective marketing and outreach effort to raise awareness, secure new customers, identify scholars, build partnerships, and help LearnUp become a household name.

We have a new website, are active on social media, we have a strong message, excellent outcomes and track record. We just are not very good at marketing and could use some help. Though we are a small organization, we have the desire, bandwidth and strength to push this project through to the implementation. LearnUp students learn to read in 3-4 months.
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Nonprofit Overview

LearnUp is a nonprofit literacy center based in San Francisco and Marin on a mission to teach all levels and types of learners to read.

Social media strategy
Google analytics
Marketing management
Sales
Google adwords
Content management
Marketing strategy
LearnUp Centers
Marketing Strategy
San Francisco, California
6 - 9 weeks
Can be done remotely

Member since 2017-02-06

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