Complete these steps to get the most out of Taproot Plus

01

APPLY

Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.

02

INTERVIEW

You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Dining Safety Alliance, and for them to confirm you're a good fit.

03

START

Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.
APPLY
INTERVIEW
START
Dining Safety Alliance
6 - 9 weeks
Can be done remotely
Denver, Colorado
Marketing Strategy

Posted April 01
Member since 2017-12-28

Project Overview

DiningSafetyAlliance.org is a nonprofit poised to offer a critical educational resource for food delivery staff. The COVID-19 pandemic has identified an educational void. DiningSafetyAlliance will meet that need. A robustly designed marketing strategy will focus on three groups: hospitality industry vendors, food delivery staff and independent restauranteurs. Our marketing goals are to 1) increase sponsorship from the hospitality vendor industry 2) increase awareness of our sponsored and free educational program to food delivery staff 3) offer restaurant owners a tool to monitor successful completion of our "Delivery Food Safety" course.
The entire world is now acutely aware of the need for stricter food safety. With restaurant closures, many restaurants and customers are turning to home food delivery. Unfortunately, there are food safety risks for the public and handling risks for delivery staff. How well prepared, in food safety principles, are the delivery staff? What precautions are taken to keep transported food safe? What precautions are taken for delivery staff safety? This creates the milieu for a foodborne illness epidemic. The team at Dining Safety Alliance is deeply committed to mitigating that risk. Passionate expertise in marketing will make that happen.
DiningSafetyAlliance.org has connected with thousands of hospitality industry vendors through participation in national forums; restaurant workers and restaurant owners through our sponsored Window Decal program. Our website and social media channels are operational. Our "Delivery Food Safety" course is developed and being revised to be ready for implementation, coincident with the marketing plan. The service offered to be offered restauranteurs is complete.
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Nonprofit Overview

The Dining Safety Alliance is a not-for-profit 501(c)(3) organization dedicated to improving public health by working with the restaurant and hospitality industry to promote food safety, improve processes, and make standardized restaurant inspection grades easily accessible to consumers, companies, and other organizations.

Marketing strategy
Social media strategy
Sales
Google adwords
Google analytics
Marketing management
Content management