Our Four A's process uses impact modeling (ambition), positioning (approach), organizational health (alignment), and marketing communications (amplification) to build strong brands from the inside out.
Current graphic: https://www.mightyally.org/expertise
Four A's explanation: https://www.mightyally.org/blog/anatomy-social-sector-brand
But brand is an undeveloped practice in the social sector, even though it affects every aspect of an organization. The discipline often takes a backseat in the hierarchy of needs behind fundraising, staffing, and M&E. Like our clients, it's a barrier we face to achieving maximum impact.
Our definition of brand (and how to build a strong one) challenges the social sector's antiquated version. So our messaging must be crystal clear – both written and visual.
Shaping growth-stage social ventures into resilient organizations and scalable brands.