The Learnatory
4 - 5 weeks
Can be done remotely
Brooklyn, New York
Brand Development
1 project

Posted May 22
Member since 2019-02-05

This project is currently inactive, and cannot accept applications at this time.

Project Overview

The Learnatory is an innovative not-for-profit that enriches, develops, and prepares talented youth for top-ranked colleges and high-demand careers through experiential learning with a focus on STEAM (Science, Technology, Engineering, the Arts, and Mathematics). We are unique in the summer camp and STEAM enrichment industries in that we use assessments, tiered curricula, and personalized interactions to engage our students and build loyalty with our staff, students, and parents.
Our goal has always been to transform education. Today's disruption in the world of education is giving us the chance to do just that. This is the time to take the education system in place since the Industrial Revolution and completely re-make it to something more relevant and equitable worthy of what American education should be. The Learnatory brand needs to communicate education transformation in our look and message.
My plan is to implement the new brand image and message in our marketing and advertising strategies by using the stimulus monies we hope to receive and in the conversion of our program from an in-person to virtual. We will then be able to serve a larger audience and educate more youth in preparation for the high-demand STEAM fields of today and tomorrow.
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Nonprofit Overview

Through in-school, after-school, weekend, and summer
programs, our Mission is to educate, engage, and
empower young people to matriculate to top universities and colleges especially in the diverse, interdependent, 21st century world of STEAM - Science, Technology, Engineering, the Arts, and Mathematics.

Marketing strategy
Brand strategy