Complete these steps to get the most out of Taproot Plus



Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.



You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Alley-Oop Kids, and for them to confirm you're a good fit.



Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.
Alley-Oop Kids
6 - 9 weeks
Can be done remotely
Menlo Park, California
Marketing Strategy

Posted June 01
Member since 2020-01-21

Project Overview

We would like a Google Ad Word expert(s) to help us maximize/use our grant to create effective ads that meet the click through requirements and increase awareness of our organization.
Hi! My name is Shay Patel, and I’m a high school sophomore from Menlo Park, California. I am the founder and CEO of Alley-Oop Kids, a non-profit organization that helps underserved kids access sports to teach valuable life skills. I started Alley-Oop Kids as a 5th grader, when at a practice in East Palo Alto, I noticed kids playing basketball in flip flops while I was wearing the latest Curry’s! Even as an 11-year old, I knew that wasn’t right so I raised $6,000 to donate gear to the local Boys & Girls Club. Over the years, I have continued these efforts but want to reach even more kids now that we are officially a 501(c)(3) and have Stanford basketball coach, Tara VanDerveer, on our board.

Please help us get the work out about or organization with your Marketing expertise!

We have received a Google AdWords grant for up to $120k per year of spend. We'd love the help of an expert (or two) to help us to create ads that make use of our grant and get the word out for our org. We have the grant and account in place as well as our website and social media channels. Once the ads are created, we will run immediately and would love to help reviewing them and changing as needed to increase effectiveness, reach and clicks.

Nonprofit Overview

Alley-Oop Kids is where kids help kids level the playing field. We enable underserved kids to access positive sports experiences and gear to instill a sense of community, foster a healthy lifestyle, and teach valuable life skills.

Marketing strategy
Google adwords
Google analytics
Content management
Social media strategy
Marketing management