As a non-profit, we are hoping to take advantage of social media campaigns over print ads. We know that we need to show the authentic aspects of the dance, fitness, and community workshops we offer, but we're not sure where to post these thoughts, how to spread the word, or how to leverage Instagram, Snapchat, or Twitter to communicate with women who might be looking for a place like Hip Circle.
We've identified short-term and medium-term goals and prioritized which steps we'd like to take before the end of September, and before the end of the year.
We have active social media handles on Facebook (https://www.facebook.com/hipcircleEC), Twitter (https://twitter.com/hipcircleEC), LinkedIn (https://www.linkedin.com/company/hip-circle-empowerment-center/), Instagram (https://www.instagram.com/hipcircleec/?hl=en), and an internal volunteer team that posts regular updates.
We're also interested in offering video tutorials, but we're not sure how to balance showcasing an element of what we offer and entice people to sign up for an entire class. We have a few videos on YouTube (https://www.youtube.com/c/HipCircleEmpowermentCenter/videos) but we're not sure how to solve pain points with our videos.
Once we have the Marketing Strategy, we will rely on our volunteer team to post content across our social media channels, and on our Executive Director and Board of Directors to produce content.
Through dance, fitness, and community we empower ALL women and girls to believe they are strong, beautiful, and worthy of attention.