Complete these steps to get the most out of Taproot Plus



Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.



You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Diversify STEM Conferences (DSC), and for them to confirm you're a good fit.



Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.
Diversify STEM Conferences (DSC)
4 - 5 weeks
Can be done remotely
New York, New York
Website design

Posted November 30
Member since 2020-11-30

Project Overview

Having a working website is crucial to optimizing community engagement and successfully marketing a nonprofit. Having a attractive and intuitive website can increase the profile of an organization, its mission and impact on the community as well as serve as a recruitment and development tool. During this project, a web designer defines and delivers a draft architecture and design options that not only meets the nonprofit’s needs but is also easy to maintain. The site’s design will be informed by research into communication goals, the needs of the nonprofit, and the key audience. From here the web designer creates a design that meets those needs and is built to match the technical capabilities of the nonprofit and can be used by a web developer to create a live site.

What activities will be completed as part of the project:
Analysis of the nonprofit’s desired features and website capabilities, as well as their ability to maintain the site.
Research to populate a Requirements Brief with enough information to inform the creation of the site.
Content Audit, Content Outline, and Content Delivery Plan.
Creation of draft architecture and design options (wireframes, site structure, and visual elements) that incorporates the nonprofit’s existing visual identity (logo), key messages, and other copy.

What activities won’t be completed as part of the project:
Build out and development of the website
Marketing and band strategy
Social media strategy

Diversify STEM Conferences does the majority of its work virtually and therefore needs an intuitive and streamlined website. The one we have created, while functional, is far from ideal. We would like help coming up with a better color scheme/layout and improving navigability. Specifically, our Speakers List, which is the main product on our website, could use revamping 😊
We currently have two programmers, both of whom are well-versed in database design (i.e. for our Speakers List) and one of whom is familiar with some php and css and is willing to learn more! We simply need a template for our web design with which to move forward.

Key questions the nonprofit will need to answer:
What platform is the website going to be designed for (Squarespace, Wordpress, etc.)?

What branding do you already have in place that can be used in the design for the site (logo, color palette, pictures, etc.)?
We have a logo/color palette (but are considering redesigning both)

What is your target audience? Who are your stakeholders?
TARGET AUDIENCE: Conference organizers, STEM researchers; STAKEHOLDERS: Researchers featured on our Speakers list, donors

Description of what the deliverable will include and look like:
Discover Deliverable: A requirements brief that includes a summary of findings from the discovery process and a set of prioritized recommendations for the design of a website.

Design Deliverable: Construction of site architecture (Sitemap, Wireframes, and other elements of information design) and develop concepts that inform the look-and-feel, graphics, and other design elements of the site.


Nonprofit Overview

In order to work towards the larger goal of ending disparities in STEM, Diversify STEM Conferences (DSC) aims to ensure that URM speakers are proportionately represented at STEM conferences by: (1) providing the necessary resources for conference organizers to create more diverse and inclusive events, (2) tracking the representation of URM speakers at STEM conferences.


Graphic design - web
User interface design