What activities will be completed as part of the project:
Analysis of the nonprofit’s desired features and website capabilities, as well as their ability to maintain the site.
Research to populate a Requirements Brief with enough information to inform the creation of the site.
Content Audit, Content Outline, and Content Delivery Plan.
Creation of draft architecture and design options (wireframes, site structure, and visual elements) that incorporates the nonprofit’s existing visual identity (logo), key messages, and other copy.
What activities won’t be completed as part of the project:
Build out and development of the website
Marketing and band strategy
Social media strategy
Key questions the nonprofit will need to answer:
What platform is the website going to be designed for (Squarespace, Wordpress, etc.)?
What branding do you already have in place that can be used in the design for the site (logo, color palette, pictures, etc.)?
We have a logo/color palette (but are considering redesigning both)
What is your target audience? Who are your stakeholders?
TARGET AUDIENCE: Conference organizers, STEM researchers; STAKEHOLDERS: Researchers featured on our Speakers list, donors
Description of what the deliverable will include and look like:
Discover Deliverable: A requirements brief that includes a summary of findings from the discovery process and a set of prioritized recommendations for the design of a website.
Design Deliverable: Construction of site architecture (Sitemap, Wireframes, and other elements of information design) and develop concepts that inform the look-and-feel, graphics, and other design elements of the site.
In order to work towards the larger goal of ending disparities in STEM, Diversify STEM Conferences (DSC) aims to ensure that URM speakers are proportionately represented at STEM conferences by: (1) providing the necessary resources for conference organizers to create more diverse and inclusive events, (2) tracking the representation of URM speakers at STEM conferences.