We are interested in using our nonprofit Google Ads grant to reach new customers online. We would like guidance with targeting our audience, developing a digital marketing strategy, and writing copy that includes the right keywords and follows Google’s guidelines. Our website is built on the Squarespace web platform.The Cloud Institute for Sustainability Education is an educational nonprofit dedicating to preparing school systems and their communities to educate for a sustainable future through meaningful content and learner-centered instruction. We are committed to the roles that teaching, learning, and thinking play in contributing to the shift toward a sustainable future. Our work with schools revolves around the curriculum, instruction, and assessment aspects of Education for Sustainability (EfS). We also provide the strategic planning and leadership development support required for lasting school change.
We have all of our analytics, social media accounts, and goals laid out. We hope to increase views and reach out to more schools. We have social media blurbs prepped but would love to learn how we can do better on Google Ads. We have our annual Summer Design Studio coming up that we would love to promote as well.