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Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.

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You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Educate2envision International, and for them to confirm you're a good fit.

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Educate2envision International
4 - 5 weeks
Can be done remotely
San Leandro, United States of America
Marketing Strategy
2 projects

Posted May 11
Member since 2015-10-14

Project Overview

We are looking for a marketing specialist with experience using Facebook and Instagram Ads to help run a new campaign. We would like to run A/B tets around different key messages with two primary goals: 1) general awareness-building and public education of the link between education access and coffee communities 2) show success stories through E2E's programs as a solution to this global challenge. We need someone to help guide our project team through Ad testing and analyzing metrics. We have a budget of Ad credits to use towards this. Our target audience is the coffee sector (both businesses and consumers). We need strategic guidance to shed light on the problem E2E is solving in coffee communities in a compelling way.
This project will play a critical role in helping E2E diversify its funding portfolio by tapping into one of our core value propositions -- our direct link to coffee communities and knowledge of the challenges facing youth in these areas. We are opening a new discussion in Social Responsibility that is often overshadowed by categories like Fair Trade or Direct Trade. Access to education in rural areas is a topic worthy of bringing to the forefront of any discussion surrounding the sustainability and fairness of the coffee supply chain.
We have a working group within our team dedicated to executing the project. The only thing we are missing is a social media/marketing specialist to help push this forward.
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Nonprofit Overview

Educate2Envision is a California-based nonprofit serving rural populations across Honduras through expanded access to affordable secondary school education and youth leadership programs.

Skills

Google adwords
Google analytics
Marketing management
Marketing strategy
Sales
Social media strategy
Content management