We want to increase our earned media and reach a wider audience, targeting a younger audience between 25 and 40. We want media featuring our organization and the importance of quality higher education in prison and reentry programming. We also want this media to highlight our work as an example for other practitioners. For nearly 25 years, Hudson Link has played a critical role in shaping and developing Higher Education in Prison. People who participate in educational programs in prison are 43% less likely to return to prison and 13% more likely to find employment after release. Currently, there are increasing numbers of programs involved in higher education in prison. We see this as a critical opportunity to intentionally amplify our work and positively impact quality programming, instruction, and reentry support for the field of higher education in prison. Last February, we completed our first communications plan to discuss our goals and priorities for social media presence. We have a Director of Strategic Initiatives to oversee external communications and a team of two development staff and an executive assistant who comprise our communications team.