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Capital Village PCS
6 - 9 weeks
Can be done remotely
Washington, D.C.
Marketing Strategy
2 projects

Posted July 27
Member since 2019-10-26

Project Overview

I need to update my website and create/use a effective SEO strategy to increase the number of leads I get from my website. I also would like to figure out how to best capture data from leads who visit my page.

We are a small school and we are trying to build brand awareness so that families know we are here.

Capital Village PCS is a small learning community where learners take the lead, grow together, and change the world. We are an intentionally small middle school with no more than 45 students per grade level and two teachers in our classrooms. Our community is a village focused on the interests, needs, and ambitions of each individual learner so that all learners can grow.

We are still enrolling for the 22-23 school year and need support to reach our enrollment goals. Meeting our enrollment goals is critical to our programming because it funds our vision.

I have made sure that the content on our current site (www.capitalvillageschools.org) is up to date. I have plenty of time to devote to this project over the next few weeks. I am an eager learner, so I will take what I learn in this project to sustain the work moving forward.

More...

Nonprofit Overview

Capital Village PCS is a small learning community where learners take the lead, grow together and change the world. We are an intentionally small middle school with no more than 45 students per grade level and two teachers in every classroom. Our community is a village focused on the interests, needs and ambitions of each individual learner, so that all learners can grow. We teach rigorous, high-school preparatory content through student-led projects that blend Common Core standards with local social justice problems that students are empowered to design solutions for. We teach life skills, like conflict resolution and goal-setting, alongside powerful cognitive skills, like evaluating an author’s argument. We provide plenty of time during the school day for students to develop their talents, interests, and passions through student-led “passion projects” in courses like Music Production, Entrepreneurship and Art. Our after-school clubs partner with the community with offerings like dance, swimming, chess, debate and intramural sports. Capital Village PCS is a small school with big ideas.

Skills

Marketing management
Google analytics
Google ad words
Web development