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HUES Women's Health Advocacy Institute
4 - 5 weeks
Can be done remotely
Beavercreek, Ohio
Marketing Strategy

Posted November 02
Member since 2022-09-21

Project Overview

We're looking for a volunteer to help us save time and be more strategic with our social media presence. Specifically, you'll create a template for a one-month social posting calendar that we can leverage to make managing our multiple social media channels easy. You'll draft copy for fifteen to twenty posts and make recommendations to customize our content to optimize it for different platforms. We are also looking for caption starters.

You're a great fit for us if you're passionate about our mission, you have a background in managing professional social media accounts, and you can spend ten hours over one to three weeks on this project.

We are a new organization moving into one of the biggest months of donations and funding. We are literally depending on our social media channels to garner interest in what we do and how we can benefit Black, Indigenous, and Women of Color. In addition, We would like to create a transformative social media presence that people go to when they are in need of information on health access, health equity, health advocacy, etc. We have an intern who is responsible for posting our content using the Meta Business Suite. Once this project is complete, she will move forward with scheduling the content ahead of time.

Our next event is a live book discussion in December and January on the book Under the Skin by Linda Villarosa.

Here are a few social media pages that are dedicated to health advocacy:
https://www.instagram.com/beyondmedcares/
https://www.instagram.com/healthinyourcolor/
https://www.instagram.com/fempowerhealth/

Our color scheme:#24494D #306167 #60C3CE #70DBE4 #DCF6F9 #BAB29B #A09681 #44320A

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Nonprofit Overview

HUES Women's Health Advocacy Institute wishes to increase and maintain health equity for women of color by promoting and creating opportunities for health advocacy, intergenerational conversations, and inclusive research about health and wellness.

Skills

Social media strategy
Content management
Copy writing