Complete these steps to get the most out of Taproot Plus


Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.


You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Grimalkin Records, and for them to confirm you're a good fit.


Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.
Grimalkin Records
6 - 9 weeks
Can be done remotely
Petersburg, Virginia
Marketing Strategy

Posted November 20
Member since 2022-05-17

Project Overview

We're looking for a volunteer to help us save time and be more strategic with our social media presence. Specifically, we are looking for:

· An assessment of current strategies and campaigns
· A plan of action for maximizing and/or editing our social media systems to make them as sustainable and efficient as possible. While we already have a very fleshed-out social media presence on multiple platforms, we don't have the capacity to keep it up.
· Assistance designing simple successful campaign templates for the following: Our Annual Grimalkin Fest, Events & Shows, New Releases, and Donors / Patreon outreach.

You're a great fit for us if you're passionate about our mission, you have a background in managing professional social media accounts, and you can spend ten hours over one to three weeks on this project.

Grimalkin envisions a world where independent, marginalized artists can make a living wage and thrive (rather than survive) in their practice. We are a small, startup/grassroots organization led by a tiny but mighty team of basically 4 people working for little to no money. We want to realistically assess how important social media is for engagement of our community and stakeholders, and weigh the pros and cons of running a social media presence at our capacity. We need to minimize, optimize, and make it FUN for us so that we are compelled to keep it going!

We believe that with the right volunteer, this opportunity could be a really fulfilling project and exercise in how to make social media less daunting and more enjoyable for a small, trans- and disabled-led arts organization with /excellent/ style and branding. ;)

Queer and trans folks, especially queer, trans, and disabled Black, Indigenous, and Other People of Color experience discrimination, poverty, houselessness, violence, and so on at greater rates than the rest of the population. Independent artists, especially those of us who are marginalized, are working within a music industry that exploits independent artists who are striving to make a living wage. (These 2 links are a reference:

We are working within structures that uphold capitalism, white supremacy, transphobia, and queerphobia. In order for us to achieve our mission and vision, we need to find more folks willing to share resources and wealth so that we can further progress in our services, mission, and vision.

What we have:

- OneUp (social media scheduler for Instagram, Facebook, and Twitter...that we can switch to TikTok)
- A robust calendar for all platforms and regularly scheduled posts by category
- Interns and staff to make beautiful graphics and reels
- A huge library of content to pull from including music videos, interviews, post templates, show photos, etc.
- A staff member (Eli Owens) with social media marketing experience to meet with and discuss


Nonprofit Overview

Our mission at Grimalkin is to mentor and support trans and queer musicians, particularly BIPOC and disabled artists, using an artist-centered holistic approach to break down barriers, create new systems and structures of support, and expand the reach of marginalized voices.

Grimalkin is transforming the music industry, our world, and documented history with artist-centered structures of support through education, mentoring and production services provided through our ever-growing international network of trans, queer, BIPOC, disabled, and neurodiverse creatives.

We provide trans, queer, BIPOC, disabled, and neurodiverse artists support and access towards living authentic, healthy and fulfilling lives through partnerships and connections with other individuals, collectives, organizations, and nonprofits.
We are a 501(c)(3) nonprofit designated as a public charity 509(a)(2).

We envision a world where dedicated artists, especially marginalized artists, can make a living wage and have access to resources that allow them to lead healthy and fulfilling lives. We are creating new systems of support in an effort to set an example for new standards in music and art.


Content management
Social media strategy
Marketing strategy