Project Overview
We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health
Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.Although we have an active google adgrant account with a $10,000 adword allowance, it appears that our ads are currently not running. It is unclear why traffic has stopped as we have attended to all notifications and policy demands. Without our ads running our business is at a stand still. We are looking for someone who is familiar with AdGrant guidelines to audit our campaigns to make sure we are in full compliance and optimized to restore traffic flow.To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.
Nonprofit Overview
HELP EDUCATE LEADERSHIP PROGRAM, INC. (“HELP”) was formed to provide educational enrichment for students of all ages, ethnic backgrounds or financial status. HELP provides both fee-based and non-fee based supplemental education for the general public and low-income students and schools. HELP will recruit local college students to be involved in the HELP leadership program and provide opportunities for them to mentor, educate and tutor the general public for a fee and “at-risk” and low income and disadvantaged students within their own communities. HELP’s overall goal and objective are to enhance and improve overall student academic performance and reduce high school dropout rates. Additionally, HELP will mentor and encourage youth and young adults to become good citizens through the HELP Leadership Program.