Kevin Russ Inc.
6 - 9 weeks
Can be done remotely
Union, New Jersey
Marketing Strategy
2 projects

Posted
Member since 2018-10-29

This project is currently inactive, and cannot accept applications at this time.

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Project Overview

An integrated marketing plan to assist the organization in engaging its various constituents and to support a $1m fundraising goal. I am seeking assistance and putting together an integrated marketing strategy to support our growth plans and implementation of a $1m fundraising goal inclusive of postcards, brochures, fact sheets, flyers, social media strategy etc.) to be launched January a, 2019-December 31, 2019. Elevate - New York is a nine-year old organization on the brink of celebrity or chaos. Over the past nine years, the organization has been administered by Founder and Chief Mentor Kevin Singleton who has a history of experience and expertise in youth development - but little or not Executive or Administrative experience. Thus, the organization has managed to develop some marketing tools. In order for the organization to grow from a now four-person team with a new Executive Director, Kevin Singleton and two teacher/mentors a realistic, but robust marketing plan must be designed and implemented. As the newly hired Executive Director, I bring to the organization a background of more than 14 years of previous nonprofit leadership and fundraising experience. However, having accepted the role in the 4th quarter, I am challenged with having to overhaul almost of the organization's existing business practices including its board development, fundraising, operations and programs.I have an old 2016 business plan in a pdf. I have a revised logo. I have templates of docs that can be used for marketing purposes. I have already established social media platforms (i.e. facebook, twitter, linked in, instagram, etc.) and am open to others like You Tube, etc. I need someone to help take this project off of my hands and come up with a compelling strategy

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Nonprofit Overview

To provide capacity building services for organizations and professionals equipping them to thrive and contribute to their community.

Skills

Content management
Marketing management
Marketing strategy
Sales
Social media strategy