Free World Associates

GoogleAdWords optimization

Marketing Strategy

Project details

  • Human Rights
  • 6 - 9 weeks
  • New York, New York
  • Can be done remotely

Target skills

  • Google analytics
  • Google AdWords

This organization has completed 33 projects on Taproot+

Project need

We will soon publish a novel that aims to raise awareness about Ethiopia's present crisis. We plan to advertise on Google and need a volunteer to implement and manage the ad campaign for the book. The volunteer must be familiar with Google ad campaign management. We are presently conducting market testing on Google, and expect to have data by the second or third week of Feb. The volunteer will liaise with the person doing the testing, take the data he generated and roll out and manage a larger campaign based on it. The size of the advertising budget won't be known until the test data is available. The book tells an important story and will create a platform for educating people in the West about Ethiopia. The book's website is

Organization's mission

Free World Associates is a 30-year old unincorporated network of human rights and democracy promotion activists. Our mission is to promote global peace and economic development by helping closed societies become more democratic, transparent and accountable. We are working with Taproot on 3 projects:

1. "Money, Blood and Conscience" is a novel that aims to bring to public attention Ethiopia’s human rights crisis. A for-profit social enterprise, proceeds will support our pro bono democracy promotion work.

2. Operation Conscience is a social impact campaign to raise awareness of genocides committed by the Ethiopian government.

3. World Liberation Radio aims to test if the basic ideas of nonviolence can be taught to oppressed populations around the world by radio. It is fiscally sponsored by the Social Good Fund, Inc., a 501c3.

Step 1: Apply

Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.

More questions? Check out our FAQ

Step 2: Interview

You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Free World Associates, and for them to confirm you're a good fit.

Step 3: Start

Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.