Complete these steps to get the most out of Taproot Plus



Read the topic for the session this organization has requested. If you're able and available to consult, claim this session to schedule the call.



Check out the tips and resources provided to make the most of your one-hour session with the organization.



Help the organization brainstorm, troubleshoot, and diagnose challenges in your 1-hour consulting session with them.
California Child Care Resource & Referral Network
San Francisco, California
Marketing Strategy
1 project

Member since 2014-12-10

This session is currently inactive, and cannot accept applications at this time.

Tips for getting the most out of your session

Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.
Make a list of questions you have to clarify your understanding of their challenge.
Have the mindset of keeping the call focused on an issue that can be addressed in a 1-hour consultation, and steer the nonprofit to tangible next steps.


Google analytics
Social media strategy
Google adwords
Content management
Marketing strategy
Marketing management

Session Overview

We are launching a website in 2020 called for families in CA to search for child care and related resources for free. We want to use this time to come up with a marketing strategy for our launch and what type of marketing kit or materials we can provide with our community partners. Fact Sheet:


Nonprofit Overview

Inspire, inform, and advocate for a quality child care system that supports all families in California. We partner with local resource and referral programs, parents, providers, and community leaders to ensure strong, effective, quality child care options and a comprehensive statewide system that works for all California communities.