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03

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Maya Angelou Public Charter School
Washington, D.C.
Marketing Strategy

Posted
Member since 2020-02-12

This session is currently inactive, and cannot accept applications at this time.

Tips for getting the most out of your session

Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.
Make a list of questions you have to clarify your understanding of their challenge.
Have the mindset of keeping the call focused on an issue that can be addressed in a 1-hour consultation, and steer the nonprofit to tangible next steps.

Skills

Marketing management
Sales
Marketing strategy
Content management
Google adwords
Social media strategy
Google analytics

Session Overview

I am the new career development manager at a DC-based alternative high school for 17-24yo. Part of my job is to connect graduates with employers looking to hire entry-level workers. I am developing a strategy to help employers see the value in partnering with us.

Nonprofit Overview

The Maya Angelou Young Adult Learning Center (YALC) provides year-round GED preparation and workforce development for young people ages 17 and up.

At the YALC, we are committed to providing a quality education that will foster life-long learning for our students. We strive to provide a safe, structured learning environment that is conducive to individual student needs and is specially tailored to young adults who have made the conscious decision to return to school after being away for quite some time.

Through education at our school, students will be active participants in their community, as well as develop skills that will prepare them for the workforce and empower them to pursue career and post-secondary pathways of their choice.