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Commonweal
Bolinas, CA
Marketing Strategy

Posted
Member since 2019-01-07

This session is currently inactive, and cannot accept applications at this time.

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Session Overview

Beyond Conventional Cancer Therapies (bcct.ngo) was the first web rendering of the highly regarded book 'Choices In Healing: Integrating The Best of Conventional and Complementary Approaches to Cancer by Michael Lerner. The book and website were created to help people with cancer make the most informed decisions in their integrative cancer care. The site is now being completely recreated with a new name and brand - CancerChoices.org, new design, navigation, and a more targeted content approach that offers actionable, well-researched, balanced information for people with cancer, their caregivers, and healthcare providers during a difficult period of their lives.

Before relaunching the site, we'd like to develop a robust approach to marketing and outreach. We have a budget for SEO, paid ads, and social media, and would like to speak with someone who is completely unbiased and with experience in website marketing to advise us on our approach. To answer questions like what should we do in-house vs. outsource, reasonable fees and contract terms for the work, and if it's better to have a subject matter expert or a social media expert to manage our social media. Tips on what we should look out for when vetting candidates, and any other information that could be helpful.

We are grateful for your support.

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Nonprofit Overview

Commonweal started with a vision. In 1975, Michael Lerner was walking at the edge of the small coastal town of Bolinas just north of San Francisco. He looked out across grasslands and woods at an old RCA radio transmitter facility on a bluff overlooking the ocean. He imagined that this site could be a center for work in healing people and healing the earth. Commonweal was given a 50-year lease on 60 acres as the site became the southern end of the Point Reyes National Seashore. Commonweal’s site includes a main office building, our Retreat Center, and a permaculture garden.

Commonweal works in three core fields—health and healing, art and education, and environment and justice. Within those fields, Commonweal incubates and supports a dozen different programs including programs in cancer, health professional education, environmental health, adult learning, yoga, healing nutrition, permaculture gardening, and juvenile justice. Commonweal reaches thousands of people regionally, nationally and globaly.

Skills

Google analytics
Google ad words
Social media strategy
Sales
Marketing management
Content management
Marketing strategy