Session Overview
We are a small community-based organization that provides different services to the homeless population. (teens, families and individuals) We have four programs that serve different target audiences. One of the programs has been around a long time and currently uses its own logo and branding which does not relate or connect to ours. The other two are new and we need to craft their identities so that they speak to their audience but also connect to our brand. I would like advice on how to proceed with branding and logo development so that the branding of the programs echos our branding with perhaps a bit of a different tone to relate to the specific audience. Advice would be awesome because I am a one-person marketing dept.
Nonprofit Overview
HIS OC exists to support people to overcome homelessness and achieve independence.