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INTERVIEW

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03

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Help the organization brainstorm, troubleshoot, and diagnose challenges in your 1-hour consulting session with them.
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HIS-OC Homeless Intervention Services of OC
Placentia, California
Brand Development

Posted
Member since 2020-12-22

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Tips for getting the most out of your session

Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.
Make a list of questions you have to clarify your understanding of their challenge.
Have the mindset of keeping the call focused on an issue that can be addressed in a 1-hour consultation, and steer the nonprofit to tangible next steps.

Session Overview

We are a small community-based organization that provides different services to the homeless population. (teens, families and individuals) We have four programs that serve different target audiences. One of the programs has been around a long time and currently uses its own logo and branding which does not relate or connect to ours. The other two are new and we need to craft their identities so that they speak to their audience but also connect to our brand. I would like advice on how to proceed with branding and logo development so that the branding of the programs echos our branding with perhaps a bit of a different tone to relate to the specific audience. Advice would be awesome because I am a one-person marketing dept.

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Nonprofit Overview

HIS OC exists to support people to overcome homelessness and achieve independence.

Skills

Brand strategy
Marketing strategy