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Buckelew Programs
San Rafael, California
Marketing Strategy

Posted
Member since 2018-09-06

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Session Overview

BP has never developed a strategic plan for our social media program, and folks aren't engaged.
I developed an outline for a strategy. I need help determining what is practical vs. unnecessary.
My request is that I receive assistance in creating a strategy to break this outline down into digestible chunks and develop a plan to engage staff/stakeholders in the effort to revitalize our social media presence. I’d like to encourage content contribution from staff andboard members in addition to possibly helping on a deeper level (i.e., research needed as outlined in the plan). We need a living social media plan that is realistic and effective.
I’m looking to develop a simple and easy-to-execute (as much as possible) strategy to accomplish the above.
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Nonprofit Overview

Buckelew helps people with mental health and addiction challenges lead healthier, more independent lives by providing treatment and support services tailored to their unique needs.

Skills

Marketing management
Marketing strategy
Sales
Google ad words
Social media strategy
Content management
Google analytics