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White Memorial Community Health Center
Roseville, California
Marketing Strategy

Posted
Member since 2021-07-15

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Session Overview

WMCHC was incorporated in 2014 as a complementary and independent 501(c)(3) nonprofit community clinic on the campus of Adventist Health White Memorial (AHWM) medical center, began delivering low-cost, high-quality health services under its community clinic license in May 2017, and was designated a Federally Qualified Health Center (FQHC) Look-Alike in April 2018 by the Health Resources and Services Administration (HRSA). WMCHC has grown to serve more than 15,700 children/adolescents and 2600 adults who primarily reside in the low-income East Los Angeles, CA communities that we serve, of whom nearly 90% are Latino, 87.7% are covered by Medi-Cal, and an estimated 95% are living below 200% of the Federal Poverty Guidelines. WMCHC is seeking pro bono assistance to develop a marketing/outreach communications strategy in order to more effectively create and execute health outreach education campaigns to reach a larger percentage of our target population. In addition to our continued focus on COVID-19 testing and vaccinations, WMCHC has prioritized population health issues such as obesity/diabetes management, behavioral health conditions, obstetrics/prenatal care as key health disparities that are disproportionately affecting our local communities. We would like to capture this opportunity to harness the trust and goodwill expressed by our patients and community members to improve their overall health and quality of life to develop a marketing plan that may include new branding, as well as integrated marketing communications and public relations activities.

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Nonprofit Overview

The White Memorial Community Health Center inspires, provides, and coordinates access to high-quality, comprehensive healthcare services to individuals and families, regardless of ability to pay.

Skills

Marketing strategy
Content management
Google analytics
Sales
Google ad words
Marketing management
Social media strategy