Complete these steps to get the most out of Taproot Plus


Express your interest and select the time you would like to schedule a conference call with the nonprofit.


Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.


You'll have an 1 hour call to help a nonprofit leader navigate their challenge.
A Nose for Good, Inc.
Vestal, New York
Brand Development

Member since 2022-02-09

Session Overview

Ideally, a successful session would prioritize a review of the organization's one-page brand foundations draft including purpose, mission, vision, values, goals, etc. to offer input on improving clarity and continuity of brand messaging. The goal is to exit the session with a finalized copy of the brand foundations to guide brand and identity development in 2022. If time permits in the session, brainstorming a logical series of follow-on brand development projects would also be helpful.

I have included a link to view-only version of the current draft of the brand foundations content to help prospective pro-bono partners determine their fit for the session.


Nonprofit Overview

We create transformative partnerships between people with diabetes and specially trained service dogs. A Nose for Good also employs education and advocacy to raise community awareness around the rights, roles, and responsibilities of service dog teams.


Marketing strategy