Session Overview
I'm looking for some pro-bono consultation help! We are working on a marketing strategy for our NPR-affiliate public radio station that covers parts of five states across the rural High Plains. Our HQ is in Garden City, KS; our satellite studio is in Amarillo, TX. We are trying to come up with a general plan for marketing, outreach, and development across our large geography, with the goal of increasing awareness, membership, and listener participation. We have a new Development Director, Abby Killingsworth; she wants to see if there's someone affiliated with Taproot that'd be willing to chat with us, discuss the different needs we might have, how to prioritize, and hopefully post some requests for pro-bono help with social media, graphics, direct mail, email marketing, and events. It's a lot, but we are wide open to new ideas and full of energy to get things going. Thank you so much in advance! ---Jenny Inzerillo (former Taproot copywriter on three different "Key Messages/Branding" projects)
Nonprofit Overview
High Plains Public Radio was founded in 1977 for the express purpose of enriching the educational, cultural, and community life of the High Plains region. It is also dedicated to developing the self-identity of the High Plains so the region might better appreciate its common heritage and build a sustainable future. It pursues this mission through public radio broadcasting, a medium freely accessible to nearly everyone, as well as digital web and mobile services.