We've received Google Ad grants, but are struggling to understand how to set up and use the platform. After a month of YouTube and Google chat support, we're not even sure we have the conversion tracking code correctly added to our website. We think we've created an ad, but can't seem to get it on Google search; it's certainly not tracking any clicks or interactions. We'd like Google Ads to become a key part of our program recruitment strategy, but we just can't seem to get anything to work. Based on the notices Google sends us, we're not even sure what kind of ad campaigns we can run under the Google Ads program. How do we:
- Fix the conversion tracking code
- Edit keywords without causing errors, and
- Make our ads appear on Google Search and in YouTube ads?