Project Overview
We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital. We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time!
This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice
Flaming for Jesus is a BIPOC LGBTQ+-led faith-based 501(c)3 organization looking to strengthen its brand recognition and create consistency across all platforms. While we currently have a logo in place, I would like to have a volunteer assist with brand colors and fonts that will catch the eye and draw people into our organization and the work we seek to do in the LGBTQ+ community. I would like to keep the logo image but rework the design and appeal of it. Our goal is to create a brand that is synonymous with advocacy and promoting mental healthcare in the LGBTQ+ community especially when it comes to religious trauma and discrimination.
We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.
Nonprofit Overview
A BIPOC LGBTQ+- led faith-based organization supporting the LGBTQ+ community in the healing of religious trauma and discrimination. We work towards a more compassionate and equitable society by operating within religious and secular communities providing supportive services, including educational training, interactive workshops, counseling, support groups, resource facilitation, and community-based initiatives.