Marketing Strategy Advice

Hi! I am looking for advice on how to put together a marketing strategy for my nonprofit organization. We have a complete business plan, but I am looking to add a strategic plan to include marketing, but I'm not sure what details it should include and what it should look like.

Organization Mission

The Jeffrey Palma Foundation, DBA Jeffrey’s House, is a 501(c)(3) organization that provides housing assistance for patients pre-transplant, post-transplant, and beyond. We understand the financial burden many families face when it comes to housing and hotel stays for pre-transplant evaluation, post-transplant mandated housing, and extended stays for surgical complications and organ rejection. We are committed to helping families pay for this significant expense while providing financial support for basic needs and essentials.