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Google AdWords and YouTube strategy

Marketing Strategy

Project details

Target skills

  • Social media strategy
  • Google AdWords
  • Google analytics
  • Marketing strategy

This organization has completed 4 projects on Taproot+

Project need

Google Adwords optimization strategy: We need help with our Google Adwords campaigns to share our career exploration and planning online resources with more students around the country. In particular, we would like help getting word out about our YouTube channel which we just started a month ago. Many 14-24 prefer education and inspiration through video storytelling and we have started transferring our video resources to YouTube besides our "Virtual Career Day" free platform, We recently started our YouTube channel and learned through surveys with students and teachers that students (14-24) are more likely to learn and be excited to learn when we meet them where they are - and they are on Youtube. The first step is to excite and inspire them. Then we can educate. We have a dedicated staff member and clear objectives for this new campaign. Since this is Google Adwords, I believe the volunteer will be implementing it in Google Adwords.

Organization's mission

Gladeo is a 501(c)(3) non-profit organization dedicated to inspiring and helping young people discover, navigate and achieve their dream careers. We have a created a "virtual on-demand career day" where guidance counselors and students can learn about the vast array of current and relevant careers from Gladeo’s exciting and engaging ever-growing library of content.

Studies show that introducing careers to students early on increases student engagement and decreases dropout rates. Students in low income schools must rely on their guidance counselors and teachers to help them with career exploration. However, these guidance counselors are stretched dangerously thin. According to the California Department of Education, the student-to-counselor ratio is 945 to 1. And career counseling is merely 1 of their many responsibilities. In addition, low income schools don’t have as many parents and an alumni network to attend a Career Day that could expose their students to the wide variety of career choices. Through inspiring and entertaining videos, in-depth career profiles, fun quizzes, and infographics, Gladeo provides guidance counselors with the resources they need to inspire and educate their students to a variety of careers, expanding their world not just the careers in their community.

Step 1: Apply

Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.

More questions? Check out our FAQ

Step 2: Interview

You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Gladeo, and for them to confirm you're a good fit.

Step 3: Start

Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.