Marketing and outreach strategySocial Services
You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Metropolitan Family Service, and for them to confirm you're a good fit.
Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.
Social Purpose Works is the latest innovative program offering of Metropolitan Family Service (MFS), a Portland social service agency since 1950. What’s unique about Social Purpose Works (SPW) is the intentional focus on recruiting professionally skilled volunteers (pro bono) to tackle capacity building projects for metro Portland’s nonprofits.
Social Purpose Works is recruiting for a Marketing and Outreach Strategist for The Children’s Book Bank.
Studies show children need daily at-home experiences with books to increase their exposure to the written word, literature, and a variety of informational topics, concepts, vocabulary, and cultures. The harsh reality is that two-thirds of low-income families own no books for their children. Since 2008, The Children’s Book Bank has organized over 12,000 community volunteers to channel over 850,000 books into the hands and homes of over 73,000 children in need in the Portland area.
Books have the power to be mirrors, windows, and doors—chances to see ourselves in a broader context, glimpses of worlds and lives beyond our own, and opportunities to learn and grow. The Children’s Book Bank (CBB) believes it is important for ALL children to see themselves and their possibilities reflected in the stories they read. Books are most engaging when they are relevant to children’s lives. Culturally diverse books can increase a child’s interest in reading and help them find a sustained connection to books. CBB wants to increase its diverse titles inventory and seeks a candidate who can develop a triangulated marketing and outreach strategy targeted at individual donors/foundations, corporate sponsors and publishers. The idea is this: culturally sensitive people/companies would sign on to provide financial or in-kind means to buy or acquire a particular diverse book title in large enough volume to build the inventory needed to give all CBB children a view of the world through a new storyline.
Develop a marketing and outreach strategy to:
- Build out the existing framework to identify new individual/ foundation supporters, businesses, and publishers, and key contacts within each to approach
- Research each identified corporation’s history with philanthropic giving and corporate social responsibility initiatives to discover alignments with diverse book titles desired by CBB
- Generate possible recognition benefits for different levels of support meaningful/advantageous to donor/sponsor (e.g. if an individual/corporate sponsor would like acknowledgment on the first page of their sponsored book)
- Engage in one-on-one outreach to begin relationship building with identified targets
- Advise on how to work with publishers to price out volume and/or custom printing
- Assess needs for/develop branding, messaging/copywriting content for website, pitch decks and other collateral to appeal to the targets identified
- Provide project management and oversight for graphic designer and copywriter if required for creating collateral
- Train CBB staff how to work with you to execute strategy
Time commitment: Large project, estimated at 121-250 hours. Flexible project schedule to be negotiated. Prefer completion within 3-5 months of start date.
Knowledge, Skills, Abilities Required:
- Market research/sizing
- Strategic Planning
- Project management
- Strong communication oral and written skills
- Research skills both online and offline
- Knowledge of children’s books a plus or a willingness to become a topic expert on books that represent the diversity of our community
- Bachelor's degree in marketing or business and proven marketing and/or business development experience
- Inside knowledge of Portland-area businesses very helpful
- Understanding of corporate social responsibility as it relates to philanthropic goals for supporting missions of nonprofits a plus.
Resources: The Project Champion is the CEO of The Children’s Book Bank. Desk space and a PC will be provided when working onsite.
Work Environment/Location: Must be based in the Portland metro area. Work from home and at The Children’s Book Bank (1915 NE 7th Ave, Portland 97212).
This is a pro bono opportunity. To view this opportunity on our site, https://www.socialpurpose.works/opportunity/a0Cf400000Hz8JfEAJ. For more information call Social Purpose Works at 503-688-1776.
Metropolitan Family Service helps people move beyond the limitations of poverty, inequity and social isolation.
Marketing and outreach strategy
Member since 2017-06-15