Google Ads optimization

Step 1: Apply
Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.
Step 2: Interview

You'll have a 30 minute call to discuss the scope and deliverables of the project directly with KidsRead2Kids, and for them to confirm you're a good fit.

Step 3: Start

Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.

Project Overview

We need help refining our Google AdWords campaign. Currently, we are only getting about an average of 9.52% click-through rate. We get an average of 3.7K impressions and 350 clicks per day.
Hi, I'm Jacob Blumenstein, and I co-founded a free non-profit called KidsRead2Kids with my siblings Alana and Reuben. I spent my entire childhood feeling stupid because I thought I was alone in my struggles. I don't want anyone else to have to go through what I did. We at KidsRead2Kids want to show other kids, like me, that they are not alone. is a Parents' Choice award-winning 501(c)(3) that provides video-audio books read chapter-by-chapter to help struggling kids learn to read. Studies show that listening to books is the most important activity to build skills for reading success. KidsRead2Kids uses real kids and real voices. We read to you. launched June 15th, 2017, with the goal of helping as many kids as possible. In two short months and with no marketing budget, we have gained viewership worldwide, including the US, Australia, New Zealand, Brazil, Malaysia, Saudi Arabia, UK, India, Egypt, and Spain.

But, we need YOUR help. We made KidsRead2Kids completely free so anyone can use it. However, this means we rely 100% on donations and don't have enough money for marketing strategies.

Together, we can change the lives of countless kids -- one book at a time.

We are a certified non-profit on Google for Non-profits, so we get $10,000 a month free in google ads. We also have created a search campaign already, so you wouldn't be starting from scratch (unless that would be easier!)

Nonprofit Overview

KidsRead2Kids is a Parents' Choice Award-winning 501C3 Nonprofit founded by Dyslexic and ADHD siblings to help Bring the Joy and Confidence Back to the Struggling Reader. KidsRead2Kids provides free videos of abridged classic novels read by high school students. Every book is filmed chapter by chapter for easy listening. Real kids, real voices, real Life Skills. Children can access all videos free of charge. Kids can practice their active listening skills and get exposed to wonderful stories. The website also has a blog with articles about building confidence, healthy eating, the importance of exercise and active listening techniques. KidsRead2Kids also won the 2018 Creative Child Magazine Digital Media of the Year Award. In addition, We were speakers at the 2018 International Dyslexia Association Annual Conference.

KidsRead2Kids consists of a website, YouTube Channel, KidsRead2Kids Book Club, and a KidsRead2Kids BookShare Special Collection Page. The founders are also the Ambassadors of the National Center on Improving Literacy KidZone! and are available as guest speakers.

Marketing strategy
Marketing management
Google analytics
Content management
Social media strategy
Google adwords
Marketing Strategy
1 project
Birmingham, Michigan
1 - 3 weeks
Can be done remotely

Member since 2019-07-04

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