Having a working website is crucial to optimizing community engagement and successfully marketing a nonprofit. Having a attractive and intuitive website can increase the profile of an organization, its mission and impact on the community as well as serve as a recruitment and development tool. During this project, a web designer defines and delivers a draft architecture and design options that not only meets the nonprofit’s needs but is also easy to maintain. The site’s design will be informed by research into communication goals, the needs of the nonprofit, and the key audience. From here the web designer creates a design that meets those needs and is built to match the technical capabilities of the nonprofit and can be used by a web developer to create a live site.

What activities will be completed as part of the project:
Analysis of the nonprofit’s desired features and website capabilities, as well as their ability to maintain the site.
Research to populate a Requirements Brief with enough information to inform the creation of the site.
Content Audit, Content Outline, and Content Delivery Plan.
Creation of draft architecture and design options (wireframes, site structure, and visual elements) that incorporates the nonprofit’s existing visual identity (logo), key messages, and other copy.

What activities won’t be completed as part of the project:
Build out and development of the website
Marketing and band strategy
Social media strategyWebsite is the face of any organization.
We need help creating an editable and reproducible template to use for all of our events throughout the year. We are looking for a template that is reusable containing all of the information regarding our events throughout the year. It could be in the form of a brochure that not only invites folks to attend, but shares basic information about the event, what the event is (flag football jamboree, Junior Coach conference, volleyball extravaganza, etc.), time, location, who is attending, etc. A template that can be sent out electronically to our shareholders as well as posted to our website.
We lack the marketing and design capacity to create reusable templates, eye catching promotional titles, and improve communication with our internal and external audiences.
This volunteer work will add value by increasing our visability, attract donors and volunteers, raise awareness for our cause and improve vital communication with our supporters, participants, board members and staff.
Key questions the nonprofit will need to answer:
What platform is the website going to be designed for - Wordpress
What branding do you already have in place that can be used in the design for the site (logo, color palette, pictures, etc.)? Yes
What is your target audience? K12 Who are your stakeholders? Government

Description of what the deliverable will include and look like:
Discover Deliverable: A requirements brief that includes a summary of findings from the discovery process and a set of prioritized recommendations for the design of a website.
Design Deliverable: Construction of site architecture (Sitemap, Wireframes, and other elements of information design) and develop concepts that inform the look-and-feel, graphics, and other design elements of the site.