Develop a media outreach plan which is a detailed plan that outlines the goal and action plan of a PR campaign. The purpose of an outreach plan is to help us stay focused on our objectives, better execute and measure the success of our outreach campaign.Media outreach is one of the best ways for organizations to brand themselves. In fact, many of the news stories you read today have been the results of carefully planned and executed media outreach campaigns. The goal of media outreach is to earn press coverage which in turn can help our organization influence grow over time. We have a dedicated team to work with the volunteer. We will use the plan on our current campaign this year. We have a general understanding of the media outlets in our community for public relations.