We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

We have a Google Ad Grant for $10k a month but only utilize up to $1k. Our limited experience and the tight parameters of the grant mean we have not been as successful as we would like in raising awareness and generating capital for our food and clothing pantry. We have set up several campaigns and now seem to have hit a plateau, and we need a volunteer's help!

As people are trying to recover from the pandemic, it's important we get the message out that Village Family is a valuable community resource available to assist with quality food, clothing, and essential resources during these rough times. Finding support is vital to meeting the increased demand and needs of homebound seniors, the homeless, children, and families who come to us from underserved communities.

We have established existing Google Ad campaigns. We will monitor ad performance and make adjustments as needed. By forming a coalition of support from donors, volunteers, and communal leaders, Village Family will have more funds to provide healthier meals and quality resources for the most vulnerable populations that we serve.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.