Project Overview
As part of a newly formed community group, VSN/Vision Support Network is looking for support in developing a marketing strategy to expand outreach to our target population of blind and visually impaired seniors. We are looking for marketing to outreach utilizing traditional and social mediums; using no-cost and low-cost options.
Help us design a marketing strategy for vulnerable populations of seniors to increase their awareness about our free supportive services!
Beginning in 2023, we initiated a marketing strategy that included postcard distribution to over 60,000 households and community organizations. A virtual Zoom event was held to introduce VSN.
Nonprofit Overview
The Mission of Lions Center for the Visually Impaired is to preserve vision, foster independence and enhance the quality of life for adults who are blind or at risk for vision impairments and to act as a resource of information and expertise on blindness in the community.