National Walk-On Scholarship Fund
1 - 3 weeks
Can be done remotely
Denver, Colorado
Brand Development

Posted March 06
Member since 2024-02-28

This project is currently inactive, and cannot accept applications at this time.

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Project Overview

We are looking for help in designing our nonprofit's logo and branding guidelines. This will set the stage for our website development, creating a cohesive look that appeals to donors, partners, and sponsors who can bring our mission to the next level!

Our nonprofit addresses a pressing issue of college sports: 74% of college athletes are "walk-ons," individuals who join college sports teams without receiving a full athletic scholarship. These walk-ons face unique challenges, as they must balance the demands of college athletics with academic responsibilities without the financial support provided to their peers. For almost all walk-ons, participating in college sports essentially becomes a full-time job without pay. Despite college sports generating $25 billion in revenue, and even with the emergence of NIL, less than 5% of college athletes benefit from these. This leads to affordability issues, increased dropout rates, and reduced access to higher education. Unfortunately, our team lacks the funds and resources to pay a marketing agency to help us with logo creation and brand identity development, which are crucial for gaining widespread support from potential donors, partners, and sponsors. Your volunteering is essential in advancing our mission and positively impacting the lives of walk-ons!

We have done our best to create what we believe is a great starter logo and brand identity; including the logo itself, color schemes, and theming (what the message is we would like people to feel: Ex. "For the love of the game", "the underdog story"). We are fully committed to helping volunteers and are accessible round the clock to ensure the project's timely completion. Once finished, our focus will shift to building our website, then on to fundraising, aiming to award 16 scholarships at $15,000 each, starting Fall semester 2025.

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Nonprofit Overview

The mission of the National Walk-On Scholarship Fund (NWOSF) is to provide annual, renewable scholarships to walk-on athletes in the NCAA, NAIA, and NJCAA.

Skills

Marketing strategy
Graphic design
Brand strategy