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The Greenway Foundation Inc.
Denver, Colorado
Marketing Strategy

Posted
Member since 2018-04-20

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Session Overview

Hello - my colleague and myself represent the environmental education program (South Platte River Environmental Education - SPREE) within The Greenway Foundation and we are wanting to host our second annual SPREE focused fundraiser during the month of April. We hosted this fundraiser last year, and it was pretty last minute and poorly executed, and our donations consisted mostly from friends and family of our staff. We don't like this model and want to find a more sustainable way to aggregate funds.

We are hoping to develop more localized partnerships, but need help developing our marketing strategy and project scope.

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Nonprofit Overview

The mission of The Greenway Foundation is to advance the South Platte River and its watershed as a unique environmental, recreational, cultural, scientific and historical amenity that uniquely links our community’s past with its future.

Since 1974, The Greenway Foundation has led the effort to reclaim the South Platte River and its numerous tributaries from a virtual cesspool to a place of environmental and recreational pride. Today, The Greenway Foundation engages the people of Denver, Colorado through education programs, water resources, river enhancement projects, and more.

Skills

Marketing strategy
Social media strategy