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Parangal Dance Company
94121, California
Marketing Strategy

Posted
Member since 2023-02-06

Session Overview

I would like to start using the Google Ad Words nonprofit grant. Our company is already set up with an account, but I'm not sure how to start it up.

Nonprofit Overview

Parangal’s mission is to give tribute to Philippine heritage by preserving and promoting ethnic attire, music, and dance through research, workshops, and performances. We aim to serve as a bridge, inspiring and connecting Filipinos in the diaspora to their roots to give them a sense of pride and identity, while educating diverse communities to foster awareness and appreciation of Philippine culture.

The specific objectives of Parangal are:

1. to provide workshops in ethnic attire, music, and dance inspired by the cultures of the Philippines;

2. to sponsor special events involving the public performance of any or all of the above art forms as well as other performing arts by the corporation’s performing troupe as well as by other community performing arts groups;

3. to directly engage in and to provide support for others to engage in the promotion of the arts, generally;

4. to nurture existing members more fully in their artistic potential by empowering them with knowledge and freedom to express their connection and pride in the Philippine heritage;

5. to continue to learn, share, and impart Philippine folk arts so the traditions can live on for future generations; and

6. to purchase crafts, ethnic textiles, and instruments directly from various indigenous groups in the Philippines to support and help preserve their respective cultural heritage, ensuring the transmission of indigenous skills and techniques to the next generation.

Skills

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