We are exploring YouTube ads as a way to reach more military spouses for our annual, virtual event. We are looking for advice on which ad format fits our goals and budget best. We are also looking for advice on how to position the ad to reach our niche target audience of military spouses. We are interested in learning whether affinity segments or keywords will work better for us and how to determine the best terms to use in those categories to reach more military affiliated spouses. We have a Google Ads account but need a review on how to use it for YouTube ads.